Boxing Day shoppers are expected to spend up to £3.74bn on what is set to be the biggest retail day of the year.
Stores were opening as early as 6am today as an estimated 22 million people scour the high streets and websites for deals.
Many major retailers began their sales online on Christmas Eve, although the high street is still hoping for a record turnover this Boxing Day.
Retailers in London's West End are hoping to take more than £100m in sales over the next three days.
Shoppers are predicted to spend a total of £3.74bn in the Boxing Day sales, up 6% on last year, according to figures from VoucherCodes.co.uk and the Centre for Retail Research.
Online shopping
Play video "Christmas Day Sales Online"
Video: Christmas Day Sales Online
It is expected that 78% of Boxing Day transactions will take place in stores, although online sales will also be strong.
Online shopping is expected to account for £856m in sales - up 22% on last year's £699m, according to Experian and IMRG.
Among the big discounters are department stores Harrods, Selfridges, Liberty and House of Fraser, while Marks & Spencer and Next have both launched price cuts of up to 50%.
Stores were opening as early as 6am today as an estimated 22 million people scour the high streets and websites for deals.
Many major retailers began their sales online on Christmas Eve, although the high street is still hoping for a record turnover this Boxing Day.
Retailers in London's West End are hoping to take more than £100m in sales over the next three days.
Shoppers are predicted to spend a total of £3.74bn in the Boxing Day sales, up 6% on last year, according to figures from VoucherCodes.co.uk and the Centre for Retail Research.
Online shopping
Play video "Christmas Day Sales Online"
Video: Christmas Day Sales Online
It is expected that 78% of Boxing Day transactions will take place in stores, although online sales will also be strong.
Online shopping is expected to account for £856m in sales - up 22% on last year's £699m, according to Experian and IMRG.
Among the big discounters are department stores Harrods, Selfridges, Liberty and House of Fraser, while Marks & Spencer and Next have both launched price cuts of up to 50%.
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