Marketing a small business isn’t easy.
There are tight budgets to worry about, niche markets to satisfy, and the constant demands of other marketing obligations.
But on the flip side, marketing a small business is incredibly exhilarating. In a small business context, it’s much easier to see the immediate impact of a marketing initiative.
The underused tactics that I share in this article are just that — marketing initiatives that make an impact.
Send handwritten letters with a photo.
Sound crazy? Sound like writer’s cramp? You might be right, but you’d be wrong not to try this technique.
Most small businesses are content to paper neighborhoods with big, expensive, high-gloss marketing mailings.
Maybe you can try a different approach. Go on a note-writing spree, find a relevant message to share with your community, and include a photo of your family, your small business location, or your team.
And don’t forget to smile!
Sponsor a kids day.
What do kids love? Bounce houses, balloons, candy, and games.
What do parents love? Taking their kids to the aforementioned events for free.
What are you waiting for? Rent a few bounce houses, hire a balloon artist, and turn up the music. A rousing kids day at your place of business is good clean fun. Plus, it showers your business with the good graces of kids and parents alike.
Host a block party.
Why is it that residential neighborhoods get to have all the fun? Get your small business in party mode.
You can start a party wherever you are. Invite other local businesses, rent a barbecue barrel, prepare some free soft drinks, and have some fun!
There are tight budgets to worry about, niche markets to satisfy, and the constant demands of other marketing obligations.
But on the flip side, marketing a small business is incredibly exhilarating. In a small business context, it’s much easier to see the immediate impact of a marketing initiative.
The underused tactics that I share in this article are just that — marketing initiatives that make an impact.
Send handwritten letters with a photo.
Sound crazy? Sound like writer’s cramp? You might be right, but you’d be wrong not to try this technique.
Most small businesses are content to paper neighborhoods with big, expensive, high-gloss marketing mailings.
Maybe you can try a different approach. Go on a note-writing spree, find a relevant message to share with your community, and include a photo of your family, your small business location, or your team.
And don’t forget to smile!
Sponsor a kids day.
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What do parents love? Taking their kids to the aforementioned events for free.
What are you waiting for? Rent a few bounce houses, hire a balloon artist, and turn up the music. A rousing kids day at your place of business is good clean fun. Plus, it showers your business with the good graces of kids and parents alike.
Host a block party.
Why is it that residential neighborhoods get to have all the fun? Get your small business in party mode.
You can start a party wherever you are. Invite other local businesses, rent a barbecue barrel, prepare some free soft drinks, and have some fun!
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